Last week, we attended PACK EXPO East in Philadelphia. Industry events like this can sometimes be a bit overwhelming due to the physical size of the space, massive crowds of attendees, and the number of exhibits. We didn’t find Pack Expo East to be like that at all. PACK EXPO East provides an opportunity to…
Is Standardized Packaging the Way to Go for Your Brand?
A product’s packaging is what captures the attention of the consumer in a retail environment, but the actual product inside the packaging is of primary importance to the consumer. A first-time customer or a person who walks into a store without a preset purchasing agenda might gravitate toward the most unique and eye-catching packaging, but…
The Family Business Factor
Family-owned and operated businesses are the backbone of the U.S. economy, and the many benefits of working with a family business can’t be overstated in this day and age. The core foundation of a family business is based on pride, intense attention to detail, personalized services and a commitment to financial security for its employees…
Rising Freight Costs Affect All of Us
The shortage of truck drivers in America is not a new issue; it’s just now being magnified because of increased delivery requirements. We live in a period of time when people crave and essentially demand instant gratification in all parts of life. Consumers want what they want, and they want it in the shortest possible…
How Contract Manufacturers Factor into the Cosmetics Shopping Experience
Like most people, I begin my workday by clicking on the email icon at the bottom of my desktop to begin reading and replying to any emails that came through overnight. I like to stay up to date on news across the many industries we support at Case Mason, so my Google Alerts email count…
Planning for 2018: Set Your Company Up for Success
We’re now a full week and a half into December and the holidays are officially upon us. Here, at Case Mason, we understand that the holiday season has the ability to make or break your company’s year and how stressful that realization can be. While there’s always bound to be an abundance of rush orders…
Capitalizing on e-Commerce Sales is More Crucial Than Ever
It’s now November. The leaves have changed colors and are beginning to fall from the trees. The air is crisp and getting a little colder with each passing day. Baseball season has just ended, football is in full swing and basketball season is upon us. This time of the year is great for all of…
Is Your Company Prepared For The Holiday Season Rush?
Each year, the holiday season has a tendency to sneak up on all of us, both in our personal and professional lives. While we may not be able to break your habit of last minute shopping on Christmas Eve, Case Mason can ensure that your business is properly prepared for the holiday season. For 43…
Subscription Summit: What We Learned About the Subscription Box Industry
Earlier this summer, Case Mason leadership and members of Case Mason’s dedicated subscription box team attended the 2017 Subscription Summit in Austin, Texas. According to its website, the Subscription Summit “connects today’s leaders, innovators, and partners that are driving the rapid evolution of how customers discover, buy and experience new products.” As the strategic kitting…
e-Commerce Fulfillment
E-Commerce has completely revolutionized the retail shopping industry. Today, more and more consumers are choosing to shop for clothes, accessories, makeup, appliances, household items, etc. online instead of visiting traditional, brick and mortar stores. E-Commerce allows the consumer to browse and purchase a virtually unlimited variety of products online and then have those items delivered…