(Baltimore, MD – September 2015) Case Mason (www.casemason.com), a leading East Coast provider of contract manufacturing and packaging services for consumer brands, is launching a large-scale initiative to fulfill subscription-based products for a major worldwide cosmetics retailer. As a top seller in their industry, Case Mason is uniquely equipped to meet the needs of this growing trend. The project will begin on a regional basis, building up to a nationwide rollout in 2016.
With the popularity of subscription-based products in categories from food and wine to flowers and beer, cosmetics and personal care brands have ramped up operations in the subscription realm over the last several years. Companies like Birchbox and Ipsy have established themselves in the marketplace, creating a successful precedent for this business model. Due in part to a recent consolidation of its production facilities, Case Mason is well positioned to enter this segment of the industry, according to Scott Miller, Chief Growth Officer for the company. “We have the infrastructure to provide not only the highest quality assembly and packaging, but also fulfillment and distribution from our East Coast based operations,” says Miller.
Miller anticipates growth not only in cosmetics, but also a variety of other subscription-based consumer product categories, as the company is currently in discussions with several brands exploring subscription-based programs. “With operations now under one roof encompassing 150,000 square feet, our processes are streamlined for maximum efficiency,” Miller says. “As demands increase and the subscription-based market continues to grow, we have the resources required to scale projects up as needed, especially with our focus on quality control and the importance of product packaging. We understand that when it comes to a subscription model, presentation at point of receipt is critical to the success of the brand.”
In business for over 40 years, Case Mason has an established reputation in the consumer products packaging industry. Offering a full service operation for customers, from contract filling through packaging, assembly, and supply chain management, the company currently supports a broad range of consumer brands, including health and beauty, food and beverage, household and industrial products. Miller added, “As growth continues in the subscription-based arena, we believe our track record, resources, and geographic location will make Case Mason the right strategic partner to support brands representing a variety of product categories that see opportunity to engage consumers in this manner.”